IAG Research used the N.Y. International Auto Show breakfast this week to announce the best TV ads for new cars and trucks.
The 2nd Annual IAG Automotive Advertising Awards gave
honors to Lexus for most effective luxury vehicle ad; Chevrolet for non-lux vehicle ad; Hummer for most-liked ad.
Other winners were Toyota Tundra for most effective established nameplate
launch campaign; Hyundai Veracruz for best new nameplate launch campaign; and Subaru got the best green award for its "Soul of Subaru" campaign.
--Karl Greenberg