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SEMPO: Search Spending Trending Upward

This quick recap of SEMPO's latest "State of the Market" survey focuses on one key finding: despite a challenging economy, search marketing spending continues to trend upward. And search's share of spend is increasing at the expense of other tactics like print, direct mail and even Web site development.

SEM spending in North America topped $12 billion in 2007, up from about $9.4 billion the prior year. The survey is forecasting spending to top $25 billion in just three years--up significantly from last year's predictions for 2011.

Not surprisingly, paid search took the lion's share of spend, with roughly 87%, while organic search came in at about 11%. Lastly, marketers spent a small percentage (1.4%) of their search marketing budgets on technology investments, and an even smaller percentage (0.07%) on paid inclusion.



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