• PRWeek, Monday, March 24, 2008 10:30 AM

Michelin is readying a pick for a new agency to handle its North American replacement passenger car tires. The review, handled internally initially featured 15 shops but only 13 made it to the formal process, begun in January. Incumbent Cohn & Wolfe, which has had the account since 2005, is defending.

Says Lynn Mann, Michelin's director of PR, the decision to look around was driven by a routine look at whether the current agency was the "best fit and focus" for the division. The review is tentatively set to conclude in April, with the new shop coming aboard the following month.

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