Kent Sednaoui has been named chief marketing officer of The Halo Group. As CMO, Sednaoui will spearhead the New York-based brand development agency's new business efforts.
Sednaoui
comes to The Halo Group from McCann, where he most recently directed the Lunesta account for Sepracor. A branding and advertising vet, Sednauoi's experience includes stints at Y&R and Hill Holliday,
and brands like Mercedes-Benz and AT&T.
--Tameka Kee