Newspaper print advertising revenue fell a record 9.4% last year, although growth from online ads held the overall newspaper revenue slip to 7.9%, according to a study by the Newspaper Association of
America. The drop is the largest since the trade group started keeping track in 1950, topping the previous 9% decline in 2001.
The NAA also saw a 16.5% drop in print classifieds, as slowing
consumer spending and the real estate crash have taken their toll. Internet advertising revenue at newspapers was up almost 19% in 2007, the report adds, but even that has cooled off from its year-ago
pace of 31.5%--and marks the slowest growth for online newspaper ads since the association began counting it in 2003.
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