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Woopra: Stylish Google Analytics Challenger

Andy Beal asks whether Woopra, a Web analytics client currently in beta, will "whip Google Analytics' butt?" The service offers real-time visitor tracking, tagging and instant messaging, as well as a sleek, graphics-rich interface set on a slate gray backdrop. Beal provides screenshots and a video of Woopra in action.

Readers chime in with their own opinions--ranging from an excited, "Wow, this one looks really nice. I'm not using [Google Analytics] but I can't wait to check this one," to a more lukewarm, "I know a lot of similar services, but only [Google} Analytics helps me [increase] AdSense revenue."

But like all upstarts, Woopra's greatest challenge may lie in its ability to grow to scale. As one reader said: "While I salute the arrival of each and every newcomer on the web analytics scene, I have doubts about Woopra's scalability--should it meet with the same level of success Google Analytics did ... If they offer a free solution à la GA, how are they going to afford rapidly mounting IT costs? If they go with a subscription-based model, what is their real USP compared to similar existing tools?"

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