• April 2, 2008

The company will carry a new "c.booth derma" skin care line as well as a new line of Rite Aid's Pure Spring bath and body products, both capitalizing on the latest health and beauty trends. All products are now available in the more than 5,000 Rite Aid stores nationwide.

Many Rite Aid stores also have added a natural organics section including bath, body and skin care products, reflecting the continuing trend of consumers who want more environmentally friendly, natural or organic products.

Rite Aid said the new lines are part of its strategy to increase its exclusive brand offerings, as well as to continue to position Rite Aid as a first-choice beauty destination.

--Nina M. Lentini