An April Fool's Day joke featuring a press release purporting to introduce the changing of Nestle's Butterfinger candy bar to "The Finger" was used to announce the launch of the brand's network on
Yahoo Video on Tuesday.
Further, Butterfinger distributed 200,000 free Finger bars to consumers at 7-Eleven stores in 10 major markets. A limited number of the bars are being made
available through April 8 on eBay Giving Works to benefit a youth enrichment center in Los Angeles.
The Butterfinger Comedy Network features hundreds of the funniest videos from across the Web,
and is a hub for consumers looking for the best of the best in online comedy, spoofs, pranks, standup, original segments and just plain crazy stuff.
Users can watch, comment on and share videos
in a best-in-class online video experience. The Butterfinger Comedy Network aims to be the gold standard of what is funny online.
--Nina M. Lentini
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