Commentary

Close Call

Don't let the steely robotic gaze and fake Stepford smile fool you: Despite a nearly unshakable knack for oozing creamy insincerity, Martha Stewart is not perfect. Note the faux pas: As we wrote last month, her Martha Stewart Living Omnimedia publication Blueprint recently went green (aka stopped printing). A letter sent to subscribers meant to notify them of the greening of another company publication, the Martha Stewart Newsletter, started off, "We regret to inform you the Martha Stewart Living has ceased publication." Then the letter goes on in Dadaist fashion to tell its no doubt confused yet relieved readers, "We are delighted to inform you that special arrangements have been made with Martha Stewart Living magazine to service the remainder of your Martha Stewart Living subscription. You should receive your first issue of Martha Stewart Living within the next few months."
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