• April 8, 2008

Online video provider Roo Group has rebranded as KIT digital following its takeover by former JumpTV executive Kaleil Isaza Tuzman last December.

The name change to KIT--an acronym that stands for "Knowledge, Imagination and Technology"--is meant to reflect changes under Tuzman aimed at refocusing on the company's core business of providing video services to companies across the entertainment, financial, automotive and other industries.

KIT allows clients to publish, manage and distribute digital video content, as well as tap its 100 syndicated video channels and 40,000 syndicated videos for content. KIT CEO and Chairman Tuzman previously said a key change for the company would be to focus on delivering live streams instead of video-on-demand for third-party sites.

--Mark Walsh