The Advertising Specialty Institute reports that industry revenues reached $19.6 billion in 2007, up 5.4% from 2006 and a new record.
Spending on advertising specialties, or promotional
products--items and incentives branded with a company logo or marketing message--was 83% greater than radio advertising, 73% greater than Internet display ads and nearly five times larger than outdoor
advertising for the same period.
--Nina M. Lentini