Frito-Lay Launches Low-Sodium Line Extensions

  • April 11, 2008
The PepsiCo unit's Pinch of Salt banner will be applied to some of its most popular brands--Lay's potato chips, Tostitos tortilla chips, Fritos corn chips and Ruffles potato chips.

Depending on the Pinch of Salt product, sodium is 30-50% less than the original products.

Pinch of Salt products are available nationally in grocery, retail and mass merchandise. The entire line will be sold for $2.29 for 6-1/4 to 8-ounce packages, depending on the product.

--Nina M. Lentini

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