The PepsiCo unit's Pinch of Salt banner will be applied to some of its most popular brands--Lay's potato chips, Tostitos tortilla chips, Fritos corn chips and Ruffles potato chips.
Depending on the Pinch of Salt product, sodium is 30-50% less than the original products.
Pinch of Salt products are available nationally in grocery, retail and mass merchandise. The entire line
will be sold for $2.29 for 6-1/4 to 8-ounce packages, depending on the product.
--Nina M. Lentini