• April 11, 2008

HipCricket has launched a Hispanic-oriented mobile marketing effort including media properties such as Spanish-language broadcasters Bustos Media and Lotus Communications, representing more than 50 TV and radio stations.

The Hispanic Mobile Marketing Network will offer brand marketers specialized, interactive marketing programs targeted at the $860 billion Hispanic consumer segment. Mobile users will be able to use the permission-based network to receive messages that are customized according to their preferences.

HipCricket will also assist other companies with mobile campaigns and help radio stations build loyalty clubs that can provide special offers to members who have opted-in.

A recent Mobile Marketing Association study found that 32% of Hispanic consumers were moderately or highly receptive to mobile marketing messages. And 75% of all U.S. Hispanic households have multiple mobile phones.

--Mark Walsh