Lyris Plans Ad:Tech Launch Of Interactive Marketing Portal

  • April 11, 2008
Lyris, providers of an integrated technology platform for online marketers, will announce the launch of at the ad:tech conference in San Francisco on Tuesday.

The interactive marketing portal will offer online marketing best practices knowledge with practitioners globally. The site will feature daily marketing blog posts, content devoted to specific online marketing channels, including email marketing, web analytics, site optimization, guest editorials from industry leaders, and an opportunity for marketing professionals to post comments on each editorial piece.

Lyris, formerly J.L. Halsey, is a marketing technology company that provides hosted and installed software for marketers at large, mid-sized and small businesses. The company offers marketers an integrated technology platform through its Lyris HQ product and point solutions including ListManager, EmailLabs, ClickTracks, BidHero, Sparklist, Hot Banana and EmailAdvisor.

--Tanya Irwin

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