Yahoo has begun to implement minimum bid changes for its Yahoo Search Marketing (YSM) text ad platform. As announced in February, the Web giant will eliminate the static $0.10 minimum bid for U.S.
advertisers, and move forward with minimum bids that fluctuate based on factors like Ad Quality and marketplace value.
According to a spokesperson, Yahoo is tweaking the minimum
bid system as a way to "more to more closely align keyword bids with the value and relevance associated with those keywords." The change is in line with other YSM platform upgrades, including a new
ranking model, an ad quality index, and pricing discounts.
--Tameka Kee