• DM News , Wednesday, April 16, 2008 1:15 PM

While Yahoo made solid gains in terms of search spend and Q1 '08 started out strong overall, the latest report from SearchIgnite points to slower growth for search spending--a possible sign that the recession has begun to take its toll.

"Broadly speaking, we saw a pretty strong first quarter," said Roger Barnette, president of SearchIgnite. Year-over-year, search marketing spend increased by almost 29% across all the engines, with Yahoo pulling out an exceptional almost 58% increase.

But, as DM News writer Ellen Keohane points out, overall, there were growth rate declines as the quarter progressed. "I think looking at trends within the quarter will give you a little more pause than perhaps looking at the quarter as a whole," Barnette said.

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