As predicted, Yahoo's purchase of IndexTools has set the Web analytics suite free. The free platform will only be accessible to current IndexTools clients and partners, but Yahoo plans to make it more
widespread after the initial months of employee and technology integration--and preparation for a full-scale product update and rollout.
Current IndexTools clients must sign a new,
Yahoo-approved service agreement to continue their use of the product. Dennis Mortensen, IndexTools' COO, added that news about the firm's bid management and marketing dashboard platforms would be
forthcoming as well.
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