Comerford To Head NBC Local Media

logoNBC Local Media has reorganized its top station executives.

Frank Comerford, president/general manager of WNBC New York since 2002, has been promoted to president of platform development and commercial operations for NBC Local Media.

In the new position, Comerford will oversee all NBC Local Media advertising sales efforts, including the group's 10 television stations, out-of-home sales and digital media sales. He will also develop new marketing partnerships for stations.

Current NBC Local Media executives Mark Lund, executive vice president of Local Media sales and Tina Silvestri, senior vice president of sales Operations, will continue in their current positions and report to Comerford.

Another big TV market NBC executive, Larry Wert, president/general manager of WMAQ Chicago, has been promoted to president, Central and Western Region, which will oversee five NBC stations--KNBC in Los Angeles, KNTV in San Francisco, KNSD in San Diego, KXAS in Dallas and WMAQ in Chicago. General managers of these stations will report to Wert.

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Taking Comerford's place in New York will be Tom O'Brien, president/general manager of KXAS Dallas. He will be promoted to president/general manager of WNBC New York.

NBC Local Media was a recently created division at NBC to handle all advertising sales of all local media. The division includes the 10 NBC TV stations, which reach 27% of U.S. TV households and NBC Everywhere, which focuses on selling out-of-home media market.

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