"Seventy six percent of marketing executives that used search engine marketing rate it as more successful than banner-style advertising and 64% plan on increasing their spending," said Jupiter Research analyst Gary Stein.
"For consumers, Web-wide search is more accurate than local site search a full 52% of the time," added Jupiter Research senior analyst Matthew Berk. "Search is the single greatest opportunity to learn from - and influence - customer behavior."
Also, Jupitermedia announced today that its Jupiter Research division will launch a new service on May 27, 2003 called Online Search. This unique service will help businesses optimize their search marketing tactics and spending within their overall media mix. It will also help enterprises evaluate their search engine strategies, both on their own sites and Internet-wide. Covering the leading search engine vendors and search marketing services, Jupiter Research's Online Search coverage will help companies develop business strategies, choose partners and technologies, and navigate an increasingly complex vendor landscape. The service also covers the evolution and economics of the online search industry, using proprietary consumer data, executive surveys, and industry forecasts.
"Jupitermedia is the leading provider of information about this booming marketplace," stated Alan M. Meckler, Chairman and CEO of Jupitermedia. "The launch of our new Online Search research service, along with our daily editorial coverage in SearchEngineWatch.com and SearchEngineMarketingList.com, and our world tour of Search Engine Strategies conferences and expos, completes the picture."
The complete findings of this survey are immediately available to Jupiter Research clients online.