Completing its re-shuffling of its advertiser-focused marketing and cross-platform selling executives, ABC has promoted Jerry Daniello to SVP/integrated marketing and promotion for the network.
Daniello will replace Dan Longest, who was recently promoted to SVP/Disney/ABC Unlimited, the media company's cross-media selling advertising division. Daniello reports to Mike Shaw,
president of advertising sales and marketing for the ABC Television Network.
Daniello had been VP/integrated marketing and promotion for ABC, handling sponsorship deals for ABC Daytime, ABC News
and SOAPnet. He has been with ABC for eight years, starting as a manager of integrated marketing and promotion. Before ABC, Daniello had been with DraftWorldwide.
The changes started when Bill
Bund--SVPDisney/ABC Unlimited, who started up the division in 2000--decided to leave New York earlier this month and return to his Midwest roots, taking a position as SVP/managing director for the
Central Sales Division for ABC.
--Wayne Friedman
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