An NAA analysis of data from the Audit Bureau of Circulations for the six-month period ending March 31, 2003, shows that roughly half the daily newspapers gained circulation. The average daily circulation for the 814 newspapers reporting for comparable periods was 49,966,190, a slight drop of 0.1 percent over the same period a year ago. On Sunday, the trend for the 640 newspapers reporting for comparable periods was the same, falling 0.1 percent to 54,318,384 from 54,393,420. The following are NAA's Spring 2003 CMI top 10 newspaper markets for adult readership with:
% Reading Daily | |
1. Providence, R.I. - New Bedford, Mass. | 67.1 % |
2. Hartford - New Haven, Conn. | 66.3 |
3. West Palm Beach, Fla. | 65.7 |
4. Boston | 65.6 |
5. Buffalo | 65.5 |
6. Cleveland | 64.8 |
7. Pittsburgh | 63.0 |
8. Harrisburg - Lancaster - Lebanon - York, Pa. | 62.5 |
9. New York | 62.4 |
10. Philadelphia | 61.4 |
% Reading Sunday | |
1. Providence, R.I. - New Bedford, Mass. | 76.4 % |
2. West Palm Beach, Fla. | 76.1 |
3. Cleveland | 75.6 |
4. Hartford-New Haven, Conn. | 73.5 |
5. Buffalo | 73.5 |
6. Tampa - St. Petersburg - Sarasota, Fla. | 73.1 |
7. Pittsburgh | 70.7 |
8. New Orleans | 69.7 |
9. Philadelphia | 69.4 |
10. Harrisburg - Lancaster - Lebanon - York, Pa. | 69.2 |
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