• Brandweek, Friday, April 25, 2008 10:30 AM

Product of the Year, which was created in France in 1986 and is now in more than 20 countries in Europe plus Brazil, is making its debut in the U.S. The company's new U.S. unit will work with TNS Market Research to poll about 100,000 consumers about which new products they liked the best in about 35 categories.

Categories employed in previous Product of the Year awards abroad have included men's grooming, feminine care facial skincare, laundry, drinks, snacks, condiments and household cleaning. The winners will be announced in January.

Product of the Year has a CPG focus and doesn't consider categories like autos. At the moment, there is no equivalent in the U.S. except for J.D. Power, which executes consumer satisfaction surveys on categories including autos, electronics, healthcare and insurance.

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