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GSD&M Sued Over Southwest Spot

Brandweek, Friday, April 25, 2008 11 AM

GSD&M Idea City, has been named in a lawsuit that alleges the agency used a song similar to the theme for "The Price Is Right" in a spot for Southwest Airlines. The suit, filed in U.S. District Court for the Central District of California, names Southwest Airlines as a co-defendant and asserts the advertising "is likely to cause confusion, deception and mistake" for its viewing audience.

The ad in question, called "Spin & Win," shows a passenger coming to the counter to ask about his flight and attendants launch into game show mode, asking him to spin a wheel for the chance at a seat on a larger plane. A variation of "The Price Is Right" theme song plays in the background. A spokesperson for FremantleMedia North America, the production company that owns and distributes "The Price Is Right," confirms the lawsuit but won't say any more.

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