• Ad Age , Monday, April 28, 2008 10:30 AM

Procter & Gamble Co., after taking heat for not allowing a gay couple on "As the World Turns" to kiss on camera, finally allowed them to do so April 23 -- only to be attacked by the American Family Association's founder and chairman Donald Wildmon.

He sent out an email message titled "Procter & Gamble promotes explicit open-mouth homosexual kissing" that asks his followers to complain to the company. Two gay characters on the soap opera first kissed last September on air, but it had been about seven months since they had last done so, generating persistent online chatter criticizing P&G Productions for treating them differently than it does heterosexual couples.

The pair, termed "Nuke" by some fans, is the only gay couple currently on daytime TV.

Read the whole story at Ad Age »