Local search site Yelp is unveiling a series of tool that help businesses interact more quickly and effectively with local reviewers. These new features include enhanced customer communication
techniques and notification options.
Like the small mom-and-pop stores trying to compete with a national chain, local search sites like Yelp are trying to differentiate themselves
from the global behemoths with better customer service and tools that more closely fit the needs of small-business owners.
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