• by Erik Sass  @eriksass1, May 1, 2008

Meredith Corp. is expanding and realigning Meredith 360, which helps advertisers produce integrated campaigns using the company's various media properties, as well as its corporate sales unit.

The changes reflect Meredith's desire "to fully leverage the broad scale of our print and digital content assets," according to Tom Harty, the executive vice president of Meredith Publishing Group. He said it would help meet growing demand for "large-scale integrated programs and marketing solutions."

As part of the shakeup, both units are getting additional senior-level executives. Senior Vice President Jack Bamberger is assuming full-time responsibility at Meredith 360, the company's multi-platform sales division, in his new role as chief innovation officer. Bamberger had previously split his time between Meredith 360 and corporate sales.

Jeannine Shao Collins, previously the head of Meredith's women's lifestyle group, will serve as senior vice president for client solutions at Meredith 360. She's joined by Julie Fuoti, vice president for client solutions.

On the corporate sales side, Michael Brownstein has been named senior vice president of corporate sales, moving into this position from his previous role leading the Parenthood Group. Brownstein is also assuming responsibility for Detroit ad sales, which include major automakers.

Jan Studin will serve as vice president of corporate sales, moving to the role from vice president and publisher of Better Homes and Gardens. Brendan Smyth continues as executive director of corporate sales, reporting to Brownstein with Studin.

Meredith is also shuffling responsibilities at its mass and shelter brands. Jim Carr is now vice president and group publisher for Better Homes and Gardens and Family Circle, after previously serving as publisher of Family Circle. The role of publisher for Family Circle will be filled by Carey Witmer, who is being promoted from her previous role as associate publisher of BHG.

Witmer's previous role as associate publisher of BHG, in turn, will be filled by Tony Imperato, previously the publisher of Country Home. Finally, responsibility for Country Home, Traditional Home and Midwest Living is being combined in a single role of group publisher, to be filled by Steve Levinson of Meredith's Home Solutions Group.