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AT&T Readies Mobile TV. Will Anyone Care?

AT&T is reportedly set to launch its own mobile TV service, Qualcomm's MediaFLO, to compete with Verizon's VCast. It will debut on two phones, LG and Samsung, and be available in 58 U.S Markets. It will feature 10 channels, eight of which are already available on VCast.

Too bad nobody cares, writes Greg Sterling. Several studies, as well as sales, show that most Americans aren't particularly interested in watching TV on their mobile devices -- at least not yet. And at a cost of $15 a month, AT&T's service may be in for a cool reception. Still, the mobile carriers all seem compelled to develop some mobile TV offering, so it remains to be seen where the platform is headed.

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