Scott Allen bravely admits to being addicted to the TV show "Friends." Having watched each episode at least 30 times, he was, not unpredictably, finding himself strangely compelled to patronize the
many brands receiving subtle mentions on the show. This has convinced him that "Friends" holds many lessons in link building.
Allen compares a brand reference on the show to a good
link on a Web site -- it's barely noticeable because it appears within the context of the program and is subtle. It is simply part of the conversation. So you find yourself wanting the product just
like your "Friends: do. The true test, I suppose, is whether this article makes you want to buy a "Friends" DVD.
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