Schering-Plough Taps MediaVest, OMD Out

  • by May 1, 2008
MediaVest has been chosen as media agency for selected Schering-Plough brands, the pharmaceutical giant confirmed. The firm's total ad expenditures in 2007 were $480 million, according to Nielsen Monitor-Plus. OMD is the incumbent agency. This marks the first time MediaVest has been on the Schering-Plough agency roster.
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