Microsoft has tapped MSN's head of branded entertainment, Gayle Troberman, to lead digital marketing at its consumer marketing group. The news was first reported Thursday by
Advertising Age.
As Microsoft's new general manager of global interactive campaigns, Troberman will oversee a digital marketing strategy team working in concert with Microsoft agencies McCann
Worldgroup, Wunderman,Avenue A|Razorfish and Crispin Porter + Bogusky.
Most recently responsible for integrating brands into Microsoft's video content, Troberman is admired for spearheading a
first-look production deal with Reveille back in 2006.
--Gavin O'Malley