• San Jose Mercury News, Friday, May 2, 2008 10:15 AM

Hoping to do for show business what it has done for digital music, Apple will now sell new movie releases on the same day as its DVD releases. Titles will be available from 20th Century Fox, Walt Disney Studios, Warner Bros., Paramount Pictures, Universal Studios Home Entertainment, Sony Pictures Entertainment, Lionsgate, Image Entertainment and First Look Studios.

People who purchase a movie through iTunes can play it as many times as they like, just like a DVD. New releases will sell for $14.99, while most catalog offerings are priced at $9.99. The movies can be viewed on video iPods, iPhones and computers, as well as a widescreen TV connected to an Apple TV.

Apple TV is a "digital adapter" that enables consumers to view digital videos stored on computers or TVs, or to listen to digital music through stereo speakers. "Apple changed its name from Apple Computer to Apple Inc.," says Phil Leigh, president of Inside Digital Media. "It's becoming evident why."

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