• On Demand, Friday, May 2, 2008 10:45 AM

Assuming that media and communications will evolve nearly beyond recognition in the next several years, what would a media plan in 2015 look like? Blogger and Group M Interaction executive Rob Norman spells it out in his fictional "Message delivery plan Fiscal 2015" for a throat spray campaign.

His statistics show that the evolution of the content delivery systems has little impact on the popularity of the content. The big difference is that "message delivery goals for 2015 will operate at the individual level -- which we then scale up -- rather than at a broadcast level which we then scale down," The chilling part is that 2015 is only seven years away.

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