Durham, NC-based SEO firm ExpressRanking by SourceKit has claimed much of the credit for a 200% annual sales rise for Thomas Lee PerfectCale luxury sheets, which are sold only through the Thomas Lee
Web site.
ExpressRanking added that it had cut Thomas Lee's cost-per-conversion rate in half. The changes instituted by ExpressRanking included an updated Web site,
pay-for-performance optimization, a pay-per-click campaign, the leveraging of social shopping networks and even the solicitation of sheet reviews by relevant bloggers.
--Les Luchter