A test of interactive television in Boston this month will allow select viewers to click their TV remotes to find more information on everything from a coming thunderstorm, to Big Papi's
success against lefties, to a new SUV they've seen on the air.
Hearst-Argyle's WCVB has installed Backchannelmedia's TV software and will be the first station to test the program with
special set-top boxes. The Boston experience "could be a paradigm shifter" for TV advertising, and "the marriage of the PC and the TV" may finally be coming a reality.
Stations such
as Media General's WJAR Providence, Meredith's WFSB Hartford are also in talks to test the program. Plus Backchannelmedia principals have been in Los Angeles chatting with Disney, advertising
agencies (including Horizon Media) and stations, such as KCBS and KABC.
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