• May 6, 2008

The brewery is the latest sponsor of Channel Branded Cities Westgate City Center, a mixed-use community being built by the Ellman Companies in Glendale, Ariz.

The three-year marketing partnership makes Miller Official Beer of Westgate City Center. The sponsorship creates a primary tenant position for Miller's brands on a 1,500-foot, full-motion LED screen at the development's events plaza, exclusive beer rights at events and activities surrounding the Tostitos Fiesta Bowl, as well as professional football, hockey, auto racing and live music performances taking place at or near Westgate.

The company also has access to mobile opportunities on WestgateMobile, a Bluetooth application active in the Westgate area.

Miller will have access to 16 minutes per hour of full-motion video advertising overlooking its own dedicated events space in the Events Plaza.

--Karl Greenberg