• May 6, 2008

Jamba Juice has partnered with the Dole Food Company to launch Jambafruit.com, an online portal where consumers can upload and share smoothie recipes. Dole will promote the site with customized stickers reading "I want to Jamba!" The stickers will be on Dole fruit in grocery stores nationwide through Saturday.

The companies are promoting with on on-site contest offering a chance to win a "Healthy Escape Getaway." The two-night stay at the Four Seasons at Westlake Village, Calif. will include programs offered by the California Health & Longevity Institute, where winners will receive consultations with a lifestyle coach, a registered dietician, an exercise physiologist, or a session in the California Health & Longevity Institute's Wellness Kitchen and two spa treatments at the Spa at the Four Seasons.

--Karl Greenberg