NBC will double its hours of original summer programming and is also doubling the marketing dollars it spends to hype its new reality-driven summer lineup.
The marketing effort,
called "All-American Summer," kicked off Friday with a press party featuring gladiators and circus performers. A variety of stunts, such as a giant backyard BBQ in Times Square, follow next week. The
fourth-ranked network has scheduled 287 original hours this summer, compared to 90 original hours at CBS.
Read the whole story at Reuters/Hollywood Reporter »