WPP Group, the parent of MindShare and Mediaedge:cia, has expressed an interest in acquiring Grey Global Group, the parent of MediaCom Worldwide, the
Wall Street Journal reported. WPP,
controlled by a savvy agency takeover artist, Sir Martin Sorrell, is known to be a tenacious bidder when has an acquisition target in its sights. Publicis, which shares Procter & Gamble as a major
client with Grey, has been seen as the likely suitor ever since Grey acknowledged it had retained investment bankers and was seeking a sale.