B2B clients need to run paid search campaigns on the core search engines just like B2C companies do, but as Galen DeYoung notes, B2B companies should also target business-facing engines and sites like
Business.com, Jayde and KnowledgeStorm.
"Clicks and leads from these vertical search sites may not yield the same traffic as general search engines, but the percentage of qualified
traffic and conversions can increase dramatically with leads from these specialized and vertical business-oriented engines," DeYoung says.
He offers a thorough review of B2B
vertical engines in the general business, finance, IT and global resource markets--and even sizes up CleanHound, the search engine for the cleaning/sanitation industry.
Read the whole story at Search Engine Land »