For example, a study presented at the Search Marketing World 2008 conference in Dublin found that 83% of Irish Internet users said they search every day, and 52% said they
searched several times daily. Their engines of choice? Google took the top spot, used by some 96% of searchers, with Microsoft and MSN following up with 24% and 10%, respectively.
According to Ailing McMahon, these figures bode well for the search marketing industry in Ireland--and she gives an overview of the various strategies for developing effective campaigns that were discussed at the conference, including social media and correlating search and offline channels like TV.