Red Roof Inns launched its advertising campaign this week designed by The Richards Group, Dallas. The new campaign features Red the Bobblehead in his new role as an employee of Red Roof Inns, while
highlighting the improvements being made at the brand. Each of the four, 15-second TV spots - which will appear in select markets in North America - feature the reinvented Red the Bobblehead, also
known as the "director of guest happiness" of Red Roof Inns. The voice over is of actor John Goodman.
"Our focus is the mid-level business traveler who expects to find the hotel room amenities
that make working on the road more convenient. Features like data ports, large workstations, speaker phone and voicemail are available at Red Roof Inns, yet at a price that satisfies the
budget-conscious business travelers' bottom-line needs," said Carol Kirby, executive vice president and chief marketing officer at Red Roofs Inn.
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