According to a new study, Bravo, Apple, Showtime, HBO, Absolut and Levi's are the gay-friendliest brands. WalMart, Dunkin' Donuts, Cracker Barrel, Exxon Mobil and Samsung earn the lowest marks from
gay and lesbian consumers, according to the 2008 Prime Access/PlanetOut Gay and Lesbian Consumer Study released today. A total of 2,259 adults, gay and straight, ages 18-64, participated in the study.
According to the study, more than two-thirds (68%) of gay and lesbian consumers said they are more likely to buy from a company they considered to be gay-friendly, a perception they base largely on a
company's ads.
