• May 14, 2008

PBS has tapped thePlatform to power its new online video initiative, which it expects will increase the amount of PBS video available on both pbs.org and local PBS station Web sites.

PBS will use thePlatform, a broadband video management and publishing company, to publish and manage its national broadband video programming on its Web sites.

The agreement also allows PBS to enable online video distribution of national programming to PBS member stations and their respective Web sites. In addition, local PBS stations will have access to thePlatform's publishing system and video player technology to publish locally produced content to their individual Web sites and to make it available to other local PBS stations.

ThePlatform's existing clients include BBC, CNBC, Comcast, Gannett/USA Today, Sony BMG, and The Hearst Corporation, among other media companies.

--Gavin O'Malley