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BBC Plans First U.S. Magazine

  • Folio, Thursday, May 15, 2008 9:30 AM
The British Broadcasting Corporation, is set to launch "BBC Knowledge" magazine--its first U.S. title--in August. Published six times per year, it will focus on history, nature and science and will be edited by Sally Palmer, the former deputy editor of BBC's Focus magazine.

Publisher Andy Benham says that while the new publication will feed American interests, "the Britishness and BBC-ness of the magazine will offer consumers a fresh alternative to what is on the market." In other words, don't expect any Britney sightings. Initial print run is 85,000.

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