• PPC Hero, Thursday, May 15, 2008 12:49 PM

A new feature in the AdWords conversion tracking repertoire allows advertisers to define the actions that are most important to their business (i.e. a lead, a purchase, or a sign-up, etc.) and track them independently.

Previously, AdWords users could only track conversions as a cumulative total of actions. Now, you can create separate actions for each conversion type--for example, you can track "graduation bouquets" under the "purchase/sale" heading, or "monthly coupon newsletter" under the "sign-up" heading.

"If you need more detailed data, you can attribute values to each action," says John Lee. "By dictating this value, your reports will keep a tally of value based on the number of completed actions. Once you have everything set up, you can run reports based on conversion types and mine all kinds of delicious data!"

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