Who's Grilling Now?
- by May 16, 2008
| 1998 | 2007 | Up | |
|---|---|---|---|
| Total seasons | 31.7 | 38.2 | 6.5 |
| Spring | 31.4 | 37.2 | 5.8 |
| Summer | 46.3 | 49.3 | 3.0 |
| Fall | 30.3 | 39.9 | 9.6 |
| Winter | 18.7 | 26.5 | 7.8 |
* Measure: Household penetration (% of households that consume at least one grilled item in a two-week period)
Source: The NPD Group
