Great to see that discussions are revolving around fundamentals of
marketing rather than topics related to what we have come to know of search most prominently...tactics around SEM and
SEO. I believe this signals a true shift in our consciousness about the challenges and opportunities we all face as agencies, vendors, and clients. Yes, we all have operational issues to
deal with around getting to the vision, but the vision must be there first, right? Sounds like we're all thinking like marketers and putting the customer in the center of an overall
marketing discussion rather than in the center of specific channel-based discussions. This is ultimately the paradigm shift needed as any/all engagement points and data that's track-able
and actionable begins and ends with the customer. As mentioned in the Cross Channel Optimization breakout I facilitated today, discussion is actually relating more to fundamentals of effective CRM
strategy rather that "search marketing". Alleluia folks, alleluia. Tomorrow will be another interesting day.
