• The New York Times, Tuesday, May 20, 2008 10:30 AM

This month salaries were frozen at "The NewsHour With Jim Lehrer" at PBS and retirement fund contributions were suspended. "NewsHour" and other PBS mainstays are finding public television's model -- soliciting long-term commitments -- out of step with changing corporate needs. Corporate underwriting for core programs is down 40%.

PBS is now testing short-term sponsorships for "Nova" and "Antiques Roadshow" and even a two-week Sony sponsorship of "Masterpiece Theater." Those "experiments" could soon be permanent.

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