The Lanza Group LLC has opened its Hispanic marketing advertising and communications practice, headquartered in Atlanta. The Lanza Group is founded by Ralph E. Herrera and Arturo Samayoa, who have
more than 33 years of combined media experience. The company is currently working with Atlanta Beat, CowParade Atlanta, Discolandia Record Stores and World of Coca-Cola. The company name is derived
from the Spanish world "Lanza," which means spear or lance. Variants of Lanza means to launch, to pitch, to embark upon, to undertake, to throw oneself at or into.
