
G4, the Comcast
network targeting young men with a hunger for technology, said it would offer series on Microsoft's Xbox system for download.
Series available include animated comedy "Code Monkeys"
and snowboarding reality series "The Block."
This is G4's first deal to make content available on a gaming console, which is ripe terrain for its audience, particularly in this new
anywhere-anytime era.
"G4 is a natural fit to be part of the Xbox Live community. Our young male audience spends more time interfacing with technology than any other network," said Neal Tiles,
G4 president.
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